Sapling - Best Practices for Email deliverability

Introduction

Email deliverability is a complicated issue, but the impact is straightforward: recipients must get their messages in order for everything to stay on track! We've highlighted some common issues and potential solutions below to assist you to make sure your communications get to their intended recipients.

• Create longer Email templates
• Add specific content in the email body and subject
• Avoid Spam words
• Whitelist our mail providers' IPs 

Create longer Email templates

Short emails, particularly those with links, are more likely to be marked as spam. Consider adding a little extra material to the email templates (like Welcome Email, Week 1 check-in email, and so on) to prevent being flagged.

Add specific content in the email body and subject

Sending a number of similar messages may raise the risk of being identified as spam, therefore utilizing tokens with the team member's name and other particular information may assist improve deliverability over time.

Avoid Spam words

Some words are more spammy than others, so be sure your email content doesn't include too many of them. Here is a reference article to know more about the terms. 

Whitelist our mail providers' IPs 

You can ask your IT team to whitelist our mail providers' IP addresses if your users aren't getting automated emails, @mentions, or other communications sent from Kallidus. To obtain the IP addresses, please contact our support staff.